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《网红经济思维模式》电子书封面

网红经济思维模式

  • 发布时间:2020年08月17日 08:17:39
  • 作者:唐江山、赵亮亮、
  • 大小:6.2 MB
  • 类别:网红经济电子书
  • 格式:PDF
  • 版本:高清版
  • 评分:7.1

    网红经济思维模式 PDF 高清版

      给大家带来的一篇关于网红经济相关的电子书资源,介绍了关于网红经济、思维模式方面的内容,本书是由清华大学出版社出版,格式为PDF,资源大小6.2 MB,唐江山、赵亮亮、编写,目前豆瓣、亚马逊、当当、京东等电子书综合评分为:8.5。

      内容介绍

      如果你想赚钱,可以入驻电商平台,拥抱互联网。如果你想出名,可以开通自媒体, 打通宣传路。如果你想既赚钱,又出名,那就做网红。网红的火爆,让网红进入了大众视 野,本书迎合趋势,介绍了网红的种类、演变,并揭示了如何成为一个网红,网红在互联 网时代如何通过电商、微商、广告来变现。随着网红的出现,很多网红经纪公司应运而 生。同时,本书也分析了目前比较成功的网红案例,让大家可以学习其成名方式,并对网 络经济做出贡献。

      目录

      • 什么是网红 ··························································································2
      • 1.1.1 网红的定义 ··························································································2
      • 1.1.2 网红的类型 ··························································································2
      • 1.1.3 网红和传统明星的区别 ·······································································5
      • 1.1.4 互联网正在颠覆明星经济 ···································································8
      • 1.1.5 形形色色的网络红人 ········································································10
      • 1.1.6 网红发展的文化背景 ········································································14
      • 1.1.7 网红发展的社会背景 ········································································16
      • 1.1.8 网红背后的内容生产传播与消费机制解析 ······································17
      • 1.2 解密网红历史 ····················································································19
      • 1.3 网红的特征 ························································································20
      • 1.4 网红为什么这么火 ·············································································22
      • 1.4.1 为什么网红崛起是必然性结果 ·························································22
      • 1.4.2 网红为什么如此火爆 ········································································26
      • 1.4.3 网红胜在持之以恒推广个人特色 ······················································30
      • 1.4.4 网红火起来的背后心理因素 ·····························································32
      • 2.1 网红经济 ····························································································36
      • 2.1.1 网红经济的定义与本质 ·····································································36
      • 2.1.2 网红经济的核心 ················································································37
      • 2.1.3 网红经济爆发的原因 ········································································39
      • 2.1.4 网红经济:海外早有先行者 ·····························································41
      • 2.1.5 为什么网红经济会火 ········································································43
      • 2.1.6 不容忽视的网红经济 ········································································45
      • 2.1.7 网红经济带来的新商业变局 ·····························································47
      • 2.1.8 网红经济会给哪些行业带来发展机遇 ··············································50
      • 2.1.9 网红经济的现状及未来发展 ·····························································52
      • 2.2 粉丝经济 ····························································································53
      • 2.2.1 粉丝经济的定义 ················································································53
      • 2.2.2 粉丝经济的诞生 ················································································53
      • 2.2.3 粉丝产业的七个方面 ········································································55
      • 2.2.4 传统经济的两个时代 ········································································58
      • 2.2.5 如何打造粉丝经济 ············································································59
      • 2.3 社群经济 ····························································································63
      • 2.3.1 什么是社群经济 ················································································63 
      • 2.3.2 社群经济开启一个伟大的时代 ·························································65
      • 2.3.3 社群经济时代的六个商业趋势 ·························································66
      • 2.3.4 粉丝经济与社群经济的本质区别 ······················································69
      • 2.3.5 从网红看社群化营销 ········································································70
      • 2.4 如何高效利用网红思维 ·····································································72
      • 2.4.1 网红将是下一个风口 ········································································72
      • 2.4.2 如何利用网红思维售卖产品 ·····························································74
      • 2.5 月入百万的网红达人 ·········································································76
      • 2.5.1 网络购物平台的“网红” ·································································77
      • 2.5.2 “网红”新势力 ················································································77
      • 2.5.3 微商和网红的区别 ············································································79
      • 2.5.4 网红背后有哪些宝 ············································································82
      • 2.5.5 网红赚钱赢利的十大方法 ·································································85
      • 3.1 2016年网红产业的四大趋势 ·····························································92
      • 3.2 时势造网红 ························································································95
      • 3.3 成为网红的终级秘诀 ·········································································98
      • 3.3.1 谁将可能成为网红 ············································································98
      • 3.3.2 成为网红必备综合素质 ···································································102
      • 3.3.3 如何做一个好内容 ··········································································105
      • 3.3.4 如何做一个成功的网红 ···································································105
      • 3.3.5 如何让粉丝对你感兴趣 ···································································109
      • 3.3.6 网红蹿红的法宝 ···············································································110
      • 3.3.7 如何打造营销网红 ···········································································115
      • 3.3.8 网红如何长红 ···················································································118
      • 4.1 网络推手 ··························································································122
      • 4.1.1 什么是网络推手 ··············································································122
      • 4.1.2 网络推手特征 ··················································································122
      • 4.1.3 行业准则 ·························································································122
      • 4.1.4 行业格局 ·························································································123
      • 4.1.5 推广方法 ·························································································123
      • 4.1.6 如何成为网络推手 ··········································································124
      • 4.1.7 网络推手必备八大素质 ···································································126
      • 4.1.8 代表人物——浪兄 ··········································································129
      • 4.2 网红“孵化器”如何运营网红模式 ················································130
      • 4.2.1 什么是网红“孵化”公司 ·······························································130
      • 4.2.2 培育“网红模式” ··········································································130
      • 4.2.3 网红“孵化器”的核心竞争力 ······················································· 132
      • 4.2.4 网红“孵化”公司如何运营网红模式 ············································ 134
      • 4.3 如何让网红变现 ··············································································138
      • 5.1 淘宝网红 ··························································································146
      • 5.1.1 淘宝网红的发展 ··············································································146
      • 5.1.2 想成为成功的淘宝网红,需要掌握这些秘诀 ·································150
      • 5.1.3 淘宝网红推广技巧 ··········································································153
      • 5.1.4 商家如何跟淘宝达人合作 ·······························································156
      • 5.2 网红商业运作解密 ···········································································159
      • 5.2.1 网红的商业运作 ··············································································159
      • 5.2.2 网红背后的产业链关系 ···································································162
      • 5.2.3 网红的吸金大法 ··············································································164
      • 5.3 如何打造网红店铺 ···········································································168
      • 5.3.1 网红买手制的购物模式 ···································································169
      • 5.3.2 网红销售模式有望为品牌商打开吸引客流新渠道 ························· 169
      • 5.3.3 网红虽然只是销售模式的转变,但有望帮助社交电商平台取代
      • 中心电商平台··················································································171
      • 5.4 网红与电商的结合 ···········································································176
      • 5.4.1 什么是电商及网红电商化 ·······························································176
      • 5.4.2 电商发展趋势 ··················································································177
      • 5.4.3 运营模式 ·························································································177
      • 5.4.4 网红电商的运营优势 ······································································184
      • 5.4.5 网红经济点燃社交电商 ···································································184
      • 5.4.6 社交电商如何用好“网红思维” ····················································185
      • 6.1 “国民老公”——王思聪 ·······························································192
      • 6.2 一个集美丽与才华于一身的美女——Papi酱 ··································196
      • 6.3 “洪荒少女”——傅园慧 ·······························································207
      • 6.4 宠物爱好者——回忆专用小马甲 ····················································210
      • 6.5 喜剧导演——叫兽易小星 ·······························································213
      • 6.6 内地女模——张大奕 ·······································································217

      学习笔记

      网红编程语言Python将纳入高考你怎么看?

      近日,2018年最具就业前景的7大编程语言排行榜出炉了。这次的编程语言排行榜是由CodingDojo(编码道场)发布。在此次的最有“钱”途的编程语言榜单上,Java排名第一,网红编程语言Python排名第二,JavaScript排名第三。Python简直可以评得上2017年网红编程的语言,在此次榜单上,它又火了一把。Python加入浙江省高考,而且还成为了山东省小学生教材。 小学生都开始学的编程语言,你敢说它未来几年不火呢?这多半也是由于:未来是AI的时代,Python语言是最接近人工智能的语言。 在程序员的世界,有一句很经典:人生苦短,我用Python。 近日,12月编程语言排行榜出炉,在编程排行榜上,排名第四的是Python。 而……

      以上就是本次介绍的网红经济电子书的全部相关内容,希望我们整理的资源能够帮助到大家,感谢大家对码农之家的支持。

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