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网红经济思维模式》是一本关于网红经济相关的电子书资源,介绍了关于网红经济、思维模式方面的内容,本书是由清华大学出版社出版,格式为PDF,资源大小6.2 MB,唐江山、赵亮亮、编写,目前豆瓣、亚马逊、当当、京东等综合评分为:8.5分,我们还提供了PDF格式内容下载,一起来看下具体内容。

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《网红经济思维模式》封面
  • 出版社:清华大学出版社
  • 作者:唐江山、赵亮亮、
  • 大小:6.2 MB
  • 类别:网红经济
  • 热度:517
  • 商业模式新生代
  • 领域驱动设计模式、原理与实践
  • 大话互联网模式
  • 游戏编程模式
  • 数据模型资源手册(卷3):数据模型通用模式
  • 如果你想赚钱,可以入驻电商平台,拥抱互联网。如果你想出名,可以开通自媒体, 打通宣传路。如果你想既赚钱,又出名,那就做网红。网红的火爆,让网红进入了大众视 野,本书迎合趋势,介绍了网红的种类、演变,并揭示了如何成为一个网红,网红在互联 网时代如何通过电商、微商、广告来变现。随着网红的出现,很多网红经纪公司应运而 生。同时,本书也分析了目前比较成功的网红案例,让大家可以学习其成名方式,并对网 络经济做出贡献。

    目录

    • 什么是网红 ··························································································2
    • 1.1.1 网红的定义 ··························································································2
    • 1.1.2 网红的类型 ··························································································2
    • 1.1.3 网红和传统明星的区别 ·······································································5
    • 1.1.4 互联网正在颠覆明星经济 ···································································8
    • 1.1.5 形形色色的网络红人 ········································································10
    • 1.1.6 网红发展的文化背景 ········································································14
    • 1.1.7 网红发展的社会背景 ········································································16
    • 1.1.8 网红背后的内容生产传播与消费机制解析 ······································17
    • 1.2 解密网红历史 ····················································································19
    • 1.3 网红的特征 ························································································20
    • 1.4 网红为什么这么火 ·············································································22
    • 1.4.1 为什么网红崛起是必然性结果 ·························································22
    • 1.4.2 网红为什么如此火爆 ········································································26
    • 1.4.3 网红胜在持之以恒推广个人特色 ······················································30
    • 1.4.4 网红火起来的背后心理因素 ·····························································32
    • 2.1 网红经济 ····························································································36
    • 2.1.1 网红经济的定义与本质 ·····································································36
    • 2.1.2 网红经济的核心 ················································································37
    • 2.1.3 网红经济爆发的原因 ········································································39
    • 2.1.4 网红经济:海外早有先行者 ·····························································41
    • 2.1.5 为什么网红经济会火 ········································································43
    • 2.1.6 不容忽视的网红经济 ········································································45
    • 2.1.7 网红经济带来的新商业变局 ·····························································47
    • 2.1.8 网红经济会给哪些行业带来发展机遇 ··············································50
    • 2.1.9 网红经济的现状及未来发展 ·····························································52
    • 2.2 粉丝经济 ····························································································53
    • 2.2.1 粉丝经济的定义 ················································································53
    • 2.2.2 粉丝经济的诞生 ················································································53
    • 2.2.3 粉丝产业的七个方面 ········································································55
    • 2.2.4 传统经济的两个时代 ········································································58
    • 2.2.5 如何打造粉丝经济 ············································································59
    • 2.3 社群经济 ····························································································63
    • 2.3.1 什么是社群经济 ················································································63 
    • 2.3.2 社群经济开启一个伟大的时代 ·························································65
    • 2.3.3 社群经济时代的六个商业趋势 ·························································66
    • 2.3.4 粉丝经济与社群经济的本质区别 ······················································69
    • 2.3.5 从网红看社群化营销 ········································································70
    • 2.4 如何高效利用网红思维 ·····································································72
    • 2.4.1 网红将是下一个风口 ········································································72
    • 2.4.2 如何利用网红思维售卖产品 ·····························································74
    • 2.5 月入百万的网红达人 ·········································································76
    • 2.5.1 网络购物平台的“网红” ·································································77
    • 2.5.2 “网红”新势力 ················································································77
    • 2.5.3 微商和网红的区别 ············································································79
    • 2.5.4 网红背后有哪些宝 ············································································82
    • 2.5.5 网红赚钱赢利的十大方法 ·································································85
    • 3.1 2016年网红产业的四大趋势 ·····························································92
    • 3.2 时势造网红 ························································································95
    • 3.3 成为网红的终级秘诀 ·········································································98
    • 3.3.1 谁将可能成为网红 ············································································98
    • 3.3.2 成为网红必备综合素质 ···································································102
    • 3.3.3 如何做一个好内容 ··········································································105
    • 3.3.4 如何做一个成功的网红 ···································································105
    • 3.3.5 如何让粉丝对你感兴趣 ···································································109
    • 3.3.6 网红蹿红的法宝 ···············································································110
    • 3.3.7 如何打造营销网红 ···········································································115
    • 3.3.8 网红如何长红 ···················································································118
    • 4.1 网络推手 ··························································································122
    • 4.1.1 什么是网络推手 ··············································································122
    • 4.1.2 网络推手特征 ··················································································122
    • 4.1.3 行业准则 ·························································································122
    • 4.1.4 行业格局 ·························································································123
    • 4.1.5 推广方法 ·························································································123
    • 4.1.6 如何成为网络推手 ··········································································124
    • 4.1.7 网络推手必备八大素质 ···································································126
    • 4.1.8 代表人物——浪兄 ··········································································129
    • 4.2 网红“孵化器”如何运营网红模式 ················································130
    • 4.2.1 什么是网红“孵化”公司 ·······························································130
    • 4.2.2 培育“网红模式” ··········································································130
    • 4.2.3 网红“孵化器”的核心竞争力 ······················································· 132
    • 4.2.4 网红“孵化”公司如何运营网红模式 ············································ 134
    • 4.3 如何让网红变现 ··············································································138
    • 5.1 淘宝网红 ··························································································146
    • 5.1.1 淘宝网红的发展 ··············································································146
    • 5.1.2 想成为成功的淘宝网红,需要掌握这些秘诀 ·································150
    • 5.1.3 淘宝网红推广技巧 ··········································································153
    • 5.1.4 商家如何跟淘宝达人合作 ·······························································156
    • 5.2 网红商业运作解密 ···········································································159
    • 5.2.1 网红的商业运作 ··············································································159
    • 5.2.2 网红背后的产业链关系 ···································································162
    • 5.2.3 网红的吸金大法 ··············································································164
    • 5.3 如何打造网红店铺 ···········································································168
    • 5.3.1 网红买手制的购物模式 ···································································169
    • 5.3.2 网红销售模式有望为品牌商打开吸引客流新渠道 ························· 169
    • 5.3.3 网红虽然只是销售模式的转变,但有望帮助社交电商平台取代
    • 中心电商平台··················································································171
    • 5.4 网红与电商的结合 ···········································································176
    • 5.4.1 什么是电商及网红电商化 ·······························································176
    • 5.4.2 电商发展趋势 ··················································································177
    • 5.4.3 运营模式 ·························································································177
    • 5.4.4 网红电商的运营优势 ······································································184
    • 5.4.5 网红经济点燃社交电商 ···································································184
    • 5.4.6 社交电商如何用好“网红思维” ····················································185
    • 6.1 “国民老公”——王思聪 ·······························································192
    • 6.2 一个集美丽与才华于一身的美女——Papi酱 ··································196
    • 6.3 “洪荒少女”——傅园慧 ·······························································207
    • 6.4 宠物爱好者——回忆专用小马甲 ····················································210
    • 6.5 喜剧导演——叫兽易小星 ·······························································213
    • 6.6 内地女模——张大奕 ·······································································217
    展开阅读

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