电子商务英语教程 PDF 超清版

《电子商务英语教程》选材广泛，覆盖了电子商务的类型、电子商务解决方案、B2B、B2C、在线销售、电子商务网站建设与营销、电子商务网站的SEM 和SEO、O2O、电子商务支付系统、电子商务安全技术、移动电子商务、电子商务与大数据、电子商务与云计算、购物车软件、计算机网络、无线网络、互联网、物流以及利用社交媒体营销等内容。

《电子商务英语教程》每一个单元都由以下几部分组成：课文—选材得当、面广实用；单词—给出课文中出现的新词，读者由此可以积累电子商务专业的基本词汇；词组—给出课文中的常用词组；缩略语—给出课文中出现的、业内人士必须掌握的缩略语；注释讲解—进一步讲解课文中出现的疑难知识，扩大读者的阅读面；习题—既有针对课文的练习，也有针对行业考试的练习；阅读材料—进一步扩大读者的视野；参考译文（Text A）—供读者对照学习。本书课文配有音频材料，扫描二维码即可收听；扫描相应的二维码还可以免费获得本书的词汇总表，既可用于复习和背诵，也可作为小词典随时查阅。另外，《电子商务英语教程》还配有PPT、参考答案等资料。

《电子商务英语教程》既可作为高等院校本、专科电子商务相关专业的专业英语教材，也可供从业人员自学，还可作为培训班的培训用书。

目录

• 前言
• Unit 1
• Text A
• What Is E-commerce?
• New Words
• Phrases
• Abbreviations
• Exercises
• Text B
• E-commerce and Selling Online
• New Words
• Phrases
• Abbreviations
• Exercises
• Reading Material
• E-commerce Advantages and Disadvantages
• 参考译文：什么是电子商务？
• Unit 2
• Text A
• How to Choose an E-commerce Business Model
• New Words
• Phrases
• Abbreviations
• Exercises
• Text B
• Business-to-Business
• New Words
• Phrases
• Abbreviations
• Exercises
• Reading Material
• About E-commerce
• 参考译文：如何选择电子商务商业模式
• Unit 3
• Text A
• What Is a Computer Network?
• New Words
• Phrases
• Abbreviation
• Exercises
• Text B
• A Basic Guide to the Internet
• New Words
• Phrases
• Abbreviations
• Exercises
• Reading Material
• Network Security
• 参考译文：什么是计算机网络？
• Unit 4
• Text A
• How to Build an E-commerce Website
• New Words
• Phrases
• Abbreviations
• Exercises
• Text B
• Website Navigation and Its Impact onE-commerce
• New Words
• Phrases
• Exercises
• Reading Material
• Shopping Cart Software
• 参考译文：如何建立电子商务网站
• Unit 5
• Text A
• Five Ways to Market Your E-commerce Site
• New Words
• Phrases
• Abbreviations
• Exercises
• Text B
• E-commerce Supply Chain Management:Reducing Cost and Inefficiency
• New Words
• Phrases
• Abbreviations
• Exercises
• Reading Material
• Online Advertising
• 参考译文：电子商务网站营销的五种方法
• Unit 6
• Text A
• Web Traffic
• New Words
• Phrases
• Abbreviations
• Exercises
• Text B
• Conversion Rate Optimization
• New Words
• Phrases
• Abbreviations
• Exercises
• Reading Material
• PageRank
• 参考译文：网络流量
• Unit 7
• Text A
• Essential SEO Strategies for E-commerce Sites
• New Words
• Phrases
• Abbreviations
• Exercises
• Text B
• Best Practices That Could Double
• E-commerce Sales
• New Words
• Phrases
• Abbreviations
• Exercises
• Reading Material
• Top Ten SEM Optimization Tips for E-commerce Sites
• 参考译文：电子商务网站的基本SEO 策略
• Unit 8
• Text A
• The Ways to Track Online to Offline Conversions (and Vice Versa)
• New Words
• Phrases
• Abbreviations
• Exercises
• Text B
• Benefits of Social Media Marketing
• New Words
• Phrases
• Exercises
• Reading Material
• E-commerce Legals and Law
• 参考译文：跟踪线上到线下（反之亦然）的转化方法
• Unit 9
• Text A
• E-commerce Payment System
• New Words
• Phrases
• Abbreviations
• Exercises
• Text B
• Understanding Online Payment Services
• New Words
• Phrases
• Exercises
• Reading Material
• Safe Online Payment Methods
• 参考译文：电子商务支付系统
• Unit 10
• Text A
• The Basics of Website Security for E-commerce Retailers
• New Words
• Phrases
• Abbreviations
• Exercises
• Text B
• How to Stay Safe When Shopping Online
• New Words
• Phrases
• Abbreviations
• Exercises
• Reading Material
• Ways to Protect Your E-commerce Site from Hacking and Fraud
• 参考译文：电子商务零售商网站安全的基础
• Unit 11
• Text A
• Mobile Commerce
• New Words
• Phrases
• Abbreviations
• Exercises
• Text B
• Mobile Marketing
• New Words
• Phrases
• Abbreviations
• Exercises
• Reading Material
• Mobile Payment
• 参考译文：移动商务
• Unit 12
• Text A
• A Guide to Using CRM in E-commerce
• New Words
• Phrases
• Abbreviations
• Exercises
• Text B
• Reverse Logistics in E-commerce
• New Words
• Phrases
• Exercises
• Reading Material
• Electronic CRM
• 参考译文：电子商务中使用CRM的指南
• Unit 13
• Text A
• Benefits of Big Data for E-commerce Companies
• New Words
• Phrases
• Abbreviations
• Exercises
• Text B
• Cloud Computing and Its Effect on E-commerce
• New Words
• Phrases
• Abbreviations
• Exercises
• Reading Material
• The Benefits of Cloud Computing to the E-commerce Industry