《电子商务英语教程》是由机械工业出版社出版的一本关于电子商务方面的书籍，作者是张强华,郑聪玲,司爱侠,等&1更多，主要介绍了关于电子商务、英语教程方面的知识内容，目前在电子商务类书籍综合评分为：8.7分。
书籍介绍
《电子商务英语教程》选材广泛，覆盖了电子商务的类型、电子商务解决方案、B2B、B2C、在线销售、电子商务网站建设与营销、电子商务网站的SEM 和SEO、O2O、电子商务支付系统、电子商务安全技术、移动电子商务、电子商务与大数据、电子商务与云计算、购物车软件、计算机网络、无线网络、互联网、物流以及利用社交媒体营销等内容。
《电子商务英语教程》每一个单元都由以下几部分组成：课文—选材得当、面广实用；单词—给出课文中出现的新词，读者由此可以积累电子商务专业的基本词汇；词组—给出课文中的常用词组；缩略语—给出课文中出现的、业内人士必须掌握的缩略语；注释讲解—进一步讲解课文中出现的疑难知识，扩大读者的阅读面；习题—既有针对课文的练习，也有针对行业考试的练习；阅读材料—进一步扩大读者的视野；参考译文（Text A）—供读者对照学习。本书课文配有音频材料，扫描二维码即可收听；扫描相应的二维码还可以免费获得本书的词汇总表，既可用于复习和背诵，也可作为小词典随时查阅。另外，《电子商务英语教程》还配有PPT、参考答案等资料。
《电子商务英语教程》既可作为高等院校本、专科电子商务相关专业的专业英语教材，也可供从业人员自学，还可作为培训班的培训用书。
目录
- 前言
- Unit 1
- Text A
- What Is E-commerce?
- New Words
- Phrases
- Abbreviations
- Exercises
- Text B
- E-commerce and Selling Online
- New Words
- Phrases
- Abbreviations
- Exercises
- Reading Material
- E-commerce Advantages and Disadvantages
- 参考译文：什么是电子商务？
- Unit 2
- Text A
- How to Choose an E-commerce Business Model
- New Words
- Phrases
- Abbreviations
- Exercises
- Text B
- Business-to-Business
- New Words
- Phrases
- Abbreviations
- Exercises
- Reading Material
- About E-commerce
- 参考译文：如何选择电子商务商业模式
- Unit 3
- Text A
- What Is a Computer Network?
- New Words
- Phrases
- Abbreviation
- Exercises
- Text B
- A Basic Guide to the Internet
- New Words
- Phrases
- Abbreviations
- Exercises
- Reading Material
- Network Security
- 参考译文：什么是计算机网络？
- Unit 4
- Text A
- How to Build an E-commerce Website
- New Words
- Phrases
- Abbreviations
- Exercises
- Text B
- Website Navigation and Its Impact onE-commerce
- New Words
- Phrases
- Exercises
- Reading Material
- Shopping Cart Software
- 参考译文：如何建立电子商务网站
- Unit 5
- Text A
- Five Ways to Market Your E-commerce Site
- New Words
- Phrases
- Abbreviations
- Exercises
- Text B
- E-commerce Supply Chain Management:Reducing Cost and Inefficiency
- New Words
- Phrases
- Abbreviations
- Exercises
- Reading Material
- Online Advertising
- 参考译文：电子商务网站营销的五种方法
- Unit 6
- Text A
- Web Traffic
- New Words
- Phrases
- Abbreviations
- Exercises
- Text B
- Conversion Rate Optimization
- New Words
- Phrases
- Abbreviations
- Exercises
- Reading Material
- PageRank
- 参考译文：网络流量
- Unit 7
- Text A
- Essential SEO Strategies for E-commerce Sites
- New Words
- Phrases
- Abbreviations
- Exercises
- Text B
- Best Practices That Could Double
- E-commerce Sales
- New Words
- Phrases
- Abbreviations
- Exercises
- Reading Material
- Top Ten SEM Optimization Tips for E-commerce Sites
- 参考译文：电子商务网站的基本SEO 策略
- Unit 8
- Text A
- The Ways to Track Online to Offline Conversions (and Vice Versa)
- New Words
- Phrases
- Abbreviations
- Exercises
- Text B
- Benefits of Social Media Marketing
- New Words
- Phrases
- Exercises
- Reading Material
- E-commerce Legals and Law
- 参考译文：跟踪线上到线下（反之亦然）的转化方法
- Unit 9
- Text A
- E-commerce Payment System
- New Words
- Phrases
- Abbreviations
- Exercises
- Text B
- Understanding Online Payment Services
- New Words
- Phrases
- Exercises
- Reading Material
- Safe Online Payment Methods
- 参考译文：电子商务支付系统
- Unit 10
- Text A
- The Basics of Website Security for E-commerce Retailers
- New Words
- Phrases
- Abbreviations
- Exercises
- Text B
- How to Stay Safe When Shopping Online
- New Words
- Phrases
- Abbreviations
- Exercises
- Reading Material
- Ways to Protect Your E-commerce Site from Hacking and Fraud
- 参考译文：电子商务零售商网站安全的基础
- Unit 11
- Text A
- Mobile Commerce
- New Words
- Phrases
- Abbreviations
- Exercises
- Text B
- Mobile Marketing
- New Words
- Phrases
- Abbreviations
- Exercises
- Reading Material
- Mobile Payment
- 参考译文：移动商务
- Unit 12
- Text A
- A Guide to Using CRM in E-commerce
- New Words
- Phrases
- Abbreviations
- Exercises
- Text B
- Reverse Logistics in E-commerce
- New Words
- Phrases
- Exercises
- Reading Material
- Electronic CRM
- 参考译文：电子商务中使用CRM的指南
- Unit 13
- Text A
- Benefits of Big Data for E-commerce Companies
- New Words
- Phrases
- Abbreviations
- Exercises
- Text B
- Cloud Computing and Its Effect on E-commerce
- New Words
- Phrases
- Abbreviations
- Exercises
- Reading Material
- The Benefits of Cloud Computing to the E-commerce Industry
